I’ve become obsessed with the new Instagram Poll feature. Anyone else? I use it to give me crazy insight on what content my audience likes and what I need to produce next. I’ve dabbled on blogging + social media posts in the past. They’ve always preformed really well – but I’ve always felt I should stick to fashion + beauty. In one of my more recent polls, I saw that people wanted more digital tips and tricks! And honestly, that makes me so happy because I LOVE writing on this topic. One question I get from other bloggers is how to score a brand collaboration. And, I’ll get to that in my next post. BUT, what if you’ve reached out with a stellar pitch email, a perfect media kit, and have a decent social media following and STILL haven’t heard back? It can feel frustrating when you put dedication towards introducing yourself and your email inbox falls silent.
I know a thing or two about this struggle. Why? As a blogger myself, I’ve collaborated with a handful of great brands that I’m really proud of. In my three years of blogging, I’ve worked with companies such as; Sephora, Cartier, Glamour Magazine, Steve Madden, and more. In addition, I’ve worked in the Influencer Marketing industry for 2+ years. I started my career at Bloglovin‘ – where I learned the in’s + out’s of working with other bloggers, and now I freelance in Influencer Marketing as a consultant while I’m traveling. I work both on the brand and blogger side of collaborations – which is something that gives me valuable insight. I’ve learned how to be a part of a successful collaborations because I’ve helped execute them first-hand from the brand side. In this post, I’m going to SPELL OUT 4 reasons why you might not be grabbing attention of the brands you want. Be full-warned, this is about to be pretty straight-to-the-point. No sugar coating. Just honest love. Ready to learn? Open up your notebook, ladies!
TRUTH: When matching bloggers with campaigns I don’t spend more than 30 seconds on an Instagram page. And let me tell you, those 30 seconds are everything. There are key things that brands look for when scouting for bloggers to work with, if a profile is lacking – it can risk being excluded. Here are 4 reasons why you aren’t scoring brand collaborations:
1. NO EMAIL IN YOUR INSTAGRAM BIO
This is #1 in my book. And it’s the easiest, most simple thing to fix. You NEED contact information on your Instagram bio. Put it plain + simple in your bio (my personal favorite) OR if you’re a business page, include the “Email” link. If you don’t have your email address visible, how can people reach out for an opportunity? In all honesty, a link to your blog doesn’t cut it. Those responsible for scouting new Instagrammers probably have to find anywhere from 50-300 stellar accounts a day! It takes too. much. time. for people to click 8 times to your blog contact page to find your info – and sometimes they won’t even go through the trouble. If you really want that campaign, make it easy on them and it put it front and center!
2. LACK OF INFORMATION
I want to know exactly who you are, what you do, your niche, your mother’s maiden name, your first pet (just kidding! kind of) Think of your bio as your elevator pitch. For all my note-takers: Bio = Elevator Pitch. It needs to tell the following:
Categories your blog/IG covers.
Location. Other social handles.
*Bonus points if you can make it unique so that it sticks out + becomes memorable in a company’s eyes!
3. YOU AREN’T SHOWCASING YOUR NICHE
I said earlier that you get about 30 seconds to show these brands who you are. So far, we’ve learned your bio is your elevator pitch. And now, your feed is your portfolio. Note takers: Feed = Portfolio. Those top 9 photos matter. If your niche is beauty, 5/9 of those photos NEED to be beauty-focused. If you’re a lifestyle blogger (i.e, travel, fashion, beauty, home decor, etc.) those niches need to be equally showcased on those first 9 photos. If your bio says beauty blogger and a beauty brand comes across your profile for a campaign, but you don’t have any beauty images – you are probably not going to be selected.
4. YOUR AUDIENCE IS NOT ENGAGED
Another biggie! You might have 50,000 followers – but if you are only getting 200 likes per photo, you don’t have an engaged audience. This either comes across as two things:
1. You have fake followers
2. You don’t engage with your followers.
Instagram is a social network. You get what you give. If you are always “getting” without “giving”, your audience is going to drop-off. Keep your followers engaged by reciprocating the love on their page that they show you on yours. When I see an Instagrammer respond to their comments, it tells me that they’re on top of their youknowwhat, and that they actually care about their followers. The extra mile always goes noticed.
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+ even drop a line on what post you want next! x