Lately I’ve been really OVER Instagram. Anyone else? And no, this isn’t another post about the algorithm – because I honestly, can’t even with that topic anymore. I’ve never looked at my own Instagram page and said, “wow, I love how this looks right now.” Which seems so impossible to me because I take full control. I photograph the flatlays that I want, I (admittedly) give my boyfriend/photographer 0% leeway on creativity on his end, I pre-plan my feed before it even goes up, and yet – I’m still never satisfied. Recently, I threw together a mock feed for a client of mine as I was pulling random photos from around 20 different influencers. They each had their own different aesthetic and with just a touch of editing from my end, I made the coolest feed and I became obsessed with it. I spent hours one weekend teaching myself Lightroom, playing around with presets, matching them to the photo before-hand and trying to get them to look similar to the fake feed I put together. With 20 photos that turned out WAY too blue later, I realized it wasn’t even in my editing at this point – but it was in the actual photos. I’ve always been a huge lover of the monochromatic look, so I’ve hardly ever had an IG photo with color in it. When the feed I put together had bursts of yellows, oranges, and greens. I then got this idea in my head that I needed to spend the next couple of weeks photographing food, objects, scenery, etc., with more color in it to get it the way I wanted. THEN, I went into a mini-spiral-panic-attack because I realized I would have nothing to post until I did that. I posted a couple of photos anyways and guess what? I hate them.

For a brief second, I let myself take a step back and kind of have a (PMF) what the fuck moment, because seriously, what the fuck? I realized I became OBSESSED with creating the most cohesive + perfect Instagram feed that I hated every second of Instagram. I’ve gone WEEKS without even commenting on someone else’s picture because I’ve grown so fed up with the platform. As of right now, the platform isn’t going anywhere – so I needed to get to the root of the problem and that was me simply being unhappy with how my feed looked.

I toyed around with the idea of buying presets from another influencer. You heard me, BUYING PRESETS. Crazy, right? I snapped myself out of it because that’s just not me. I realized that Instagram has become so watered down by people wanting to grow overnight that everyones feed actually looks the exact same. There have been multiple trailblazers within their own niche that have created the most perfectly edited feeds, only for 5,000 people to go behind them and copy their aesthetic. And if they weren’t copying, they bought presets. I feel like I’m scrolling down my feed and every photo looks the same – edited the same way, with the same colors, and grain overlay that someone made popular and it just stuck. I don’t understand it. Instagram was a way for us to show our creativity and individuality – and pardon my Hallmark card tone – but everyone is just starting to look like a copy.

I’m starting to feel less + less inspired by other ‘influencers’ and just shitty about myself to where I don’t want to be on Instagram at all. Today I realized just how RIDIC it is that I get myself in such a tiff about having the most perfect color scheme on photos of my food, my face, (and probably just like, my feet at an airport) that I’m quitting!

Not quitting Instagram (gotcha there) but I’m quitting trying to create the best feed ever. My life isn’t perfect, edited, or curated, so why am I trying to pretend like it is? Now don’t get me wrong, this doesn’t mean I’m going to take a picture of my shameful Kraft Mac n’ Cheese and slap it on the ole’ IG. I’m still a creator, I still have the eye and desire for beautiful things, but I’m over trying to make everything look so perfect together. I think it’s time we take a step back + ask ourselves if we’re still creating because we love it or if we’re creating something just to fit in? No body made a rule book on Instagram that everyone has to follow. It’s our little slice of individuality on the internet – so let’s act like it again.




  1. November 5, 2017 / 7:11 am

    OH MY GOD. I read your post and I could totally relate! That’s exactly what I have been feeling for the past few months (yes, months). It’s really sad that I got frustrated with Instagram because I really liked the platform. I’ve been trying to do the same (i.e. not stressing over creating the perfect feed) but sometimes my perfectionist side still get the best of me *sigh*

    Dee | The Jackie of All Trades

    • Victoria Van Ness
      November 7, 2017 / 5:21 am

      I can totally relate to being a perfectionist! I think now is the time (more than ever) to just have fun with it + try not to take it too seriously! Thanks for stopping by 🙂

  2. November 7, 2017 / 12:31 am

    I feel you!! It’s so hard for me to create a 100% perfect, consistent feed. I like colours. I go to different places at different times of the day. I don’t want to limit myself to 3 colours and the same setting all the time so that my feed always looks cohesive. But unfortunately that’s what the people seem to want :/

    • Victoria Van Ness
      November 7, 2017 / 5:22 am

      Thanks for stoping by! I’m still trying to figure out if people really do love a cohesive feed as much as we as bloggers think they do. I feel like over the past 6 months the whole “extremely cohesive” feeds have become really popular – maybe it’s just a phase! xx

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